Dye Sublimation or just Sublimation is the process of producing a mirror print of artwork, and heating it while on the product to 200 degrees. At this point the ink turns to gas and is absorbed into the product, creating full colour process prints on the product.

This technique is not available on all products, but can be used on some umbrellas and lanyards. It is mainly used on Mugs and ceramics as the process keeps the vibrancy of the colour throughout the artwork.

'Heat and Reveal' mugs or the 'Wow Mugs' are covered in a heat sensitive material after Dye Sublimation which goes transparent when heated and returns to black as it cools. This allows the image to be revealed underneath when used.